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Client project

Mobile Apps & AI Assistant

Law Society of Singapore

One connected member experience for 6,000+ legal professionals.

Law Society of Singapore member website with the legal AI assistant open

Image from the official Law Society of Singapore website, with the legal AI assistant open.

Member services, records, and legal knowledge in one place.

Member services, CPD records, trusted resources, and a substantial legal knowledge base can easily become separate destinations. This work brings them together across iOS, Android, and a context-aware AI assistant, giving legal professionals a clearer path to the information and tools they need.

Challenge
Fragmented member tools and specialist knowledge
Built
iOS, Android, CPD tracking, and a legal AI assistant
Value
Trusted resources in one connected member experience
Optimized
The member apps, the AI assistant, and the systems behind them

Specialist knowledge, scattered across separate destinations.

Legal professionals rely on the Law Society for member services, CPD records, trusted resources, and a substantial legal knowledge base. Kept apart, each one becomes another place to look.

For legal professionals, trust matters as much as convenience. The experience had to make trusted information easier to reach without blurring what is and is not legal advice.

Native apps and a legal assistant, working as one.

  • iOS and Android apps

    Member services and trusted resources in native apps on both platforms, available on the App Store and Google Play.

  • CPD tracking

    Continuing professional development records kept inside the same member experience.

  • A context-aware legal AI assistant

    An assistant that helps members find their way through trusted resources and the legal knowledge base. It gives general information and says clearly that it does not give legal advice.

Building it was the start. Then I optimized it.

Beyond building the experience, I optimized the system across the member apps, the AI assistant, and the services behind them.

I approach optimization from the real experience rather than a benchmark: what members wait for, where an answer could be more useful, and where the system does work it does not need to. Each change is tested against that experience before it ships, and I move fast so the improvements reach members quickly.

  • Member appsiOS and Android
  • AI assistantThe legal chatbot
  • Systems behind themThe services and data the apps and assistant depend on

A product carried from build to optimization.

Mobile products, member platforms, specialist knowledge systems, AI-assisted access to trusted information, and the optimization of a system in real use. This is one sample of that work, not the full list.