I help teams turn difficult workflows, specialist knowledge, and ambitious AI ideas into clear, credible products. That means shaping the strategy, experience, and engineering needed to make them real.
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Different industries, different constraints. The work is united by one goal: turn real complexity into a product people can understand, trust, and use.
Mobile Apps & AI Assistant
One connected member experience for 6,000+ legal professionals.
Member services, CPD records, trusted resources, and a substantial legal knowledge base can easily become separate destinations. This work brings them together across iOS, Android, and a context-aware AI assistant, giving legal professionals a clearer path to the information and tools they need.
AI Coaching Platform
The platform that brings hundreds of coaches onto one AI operating system.
YoBody onboards hundreds of coaches and gives each one the infrastructure to serve a distinct program at scale. Coach-specific personas and cloned voices carry through personalized plans, daily messaging, onboarding, and AI voice conversations. CallSim lets the platform team review those experiences before they reach members.
Emotional-Fitness Companion
A daily emotional-fitness product designed to make reflection repeatable.
Reflection tools often ask for too much at the moment people have the least energy to give. Linda keeps the experience small and approachable: daily reflection, check-ins, and journaling create space to notice what is on your mind, while personalized inspiration and habit-building create a rhythm that can continue over time.
iPhone Habit Tracker
A habit tracker with enough structure to make showing up feel concrete.
Habit apps can become busy systems that compete with the behavior they are meant to support. lockdln keeps the loop deliberate: choose from 30-, 90-, and 365-day challenges, 75 Hard, or a custom challenge; add the habits that matter; then return for daily check-ins. Streaks and a consistency view make the commitment visible without adding a social feed or badges to collect.
Intelligent SQL Query Generator
A natural-language bridge between business questions and database logic.
Business teams know the question they need answered; the database expects exact structure. The system turns natural-language business questions into structured SQL. Using Koufu's own business vocabulary, its translation layer preserves intent as it produces context-aware SQL and structured answers.
How I work
The gap between a promising idea and a convincing product is usually not more technology. It is better judgment: what to simplify, what to automate, what users need to trust, and what the system must do reliably. I work across product thinking and engineering so those decisions survive all the way into the finished experience.
Start a project conversation
If you are sitting on a complicated workflow, an AI opportunity, or a product that has not yet clicked, tell me what is getting in the way. We will make the value clear and find a credible path to the product.
Tell me what you are buildingchristophemarcellus786@gmail.com